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Photographer, Illustrator, Artist. · Erin Sparler

Monthly Archives: August 2010

Branding in Art; Good or Bad?

So, have been thinking a lot about a comment that John Paul Caponigro made to me at the end of the digital fine art print workshop. I don’t remember the entire context, but the phrase that keeps ringing in my head is, “…when you decide to brand yourself.” For quite some time now I have [...]

Formulas for Legibility

As artists and designer we are always talking about legibility; debating the choice of one font over another, color vs. black and white, etc… But is there a formula, a set of rules or guidelines that when applied to a design actually result in increased legibility? I postulate that there is. The question then becomes [...]