Art Marketing Techniques &Tips

Art Licensing and Marketing Dates

I’ve made a collection of holidays and seasons that are commonly used in art licensing, marketing and product sales. Thought I’d share the list. Did I miss any? Christmas – Dec. 25 – 60% of seasonal sales Boxing day – Dec. 26 (Sales) Hanukkah – Dec. 20 -28 Kwanzaa – Dec. 26 – Jan 1... more

Organizing Your Keyword List.

To organize a list of keywords that you have created in a text document ( be it word or notepad) you want to do 2 things. One find out how often people are actually searching for these keywords, and Two, sort the keywords. Lets start with getting your Keyword List into Excel so you can... more

Making a List of Keywords

Making a list of keywords that you would like to optimize your website for is an important part of SEO (Search Engine Optimization). But how do you start compiling a list of key words you should incorporate? Here are a couple of ways to start your list of potential keywords. I. Research keywords that your... more

Search Known Art Scammers – a FASO service « Moshe Mikanovsky Art

Search Known Art Scammers – a FASO service originally Posted by Moshe Mikanovsky “FASO or Fine Art Views Online just launched a new service for artists, the Search Known Art Scammers. I received in the past several emails that looked and smelled fishy, and immediately I searched online for phrases from the emails, to see... more

Questions to Ask before Donating a piece of Artwork or Photo to a Benefit or Auction

There are several important questions you need to ask in deciding to donate a piece of artwork to a benefit or an auction. If it is a benefit or auction you need to ask first and foremost: Is this cause something I believe in? You don’t want to have your name and artwork associated with... more

Art Licensing Season and Themes

Thought I’d make a reference list of the various seasons and themes in marketing, manufacturing and hence art licensing. I’ll add little tidbits of information as I find them. Got any more you want to suggest? Or any additional dates you can provide? Christmas – Dec. 25 – 60% of seasonal sales Boxing day –... more

Blog vs. Website??? – Repost and Response to The Painted Cottage

recently I ran across Elaine Brady Smiths’s Blog – The Painted Cottage. She had this question posted on her blog: “Blog vs. Website???” Day Two of Alyson Stanfield’s Art Marketing Workshop through the PA Guild of Craftsman was excellent!!! So much excellent information that I have to take a few days to read over my... more