The work of Erin Sparler
About Erin Sparler: Where Traditional Art Training Meets Modern Design
01 Origins
Custom Reference Photography + Sketches = Original Ideas
I believe the best designs start offline. With extensive training in both fine art and design, my process always begins with research. Photographing the subject matter and learning about the symbolism or history. I use my custom photography references in the next set to create lots and lots sketches and ideas on paper.
By rooting my work in traditional techniques, I create a strong, organic designs that create human touch in the final digital designs.
02 Connections
Kinetic Innovation & Award Winning Designs
Creating Work That Connects – Literally!
I love exploring the intersection of traditional art and craftsmanship with digital assets and paper engineering.
In my one-of-a-kind jointed Totem Poppets to 3D Tunnel Books, I transform simple shapes into articulated, posable animals and DIY art and craft kits.
These finish commercially available passion projects art my gift to kids (and adults) that “Make Art Easy and STEAM Fun!”
These Make-Your-Own IPs and lines represents the marriage of my MFA training in animation and industrial design. with a commercial viabily product lines of the toy and craft market.
These award-winning products exemplify my approach and are available nation wide in mass market retailers like Barnes & Nobles as well as museums stores and gift shops nationwide.
03 Designs
Data Doesn’t Lie
Getting the Job Done
To me, art should be personal and deeply interesting. I love weaving different worlds together—whether that means pulling from historical art references, utilizing classic animation techniques, layering in symbolism, or even dropping in modern memes and playful phrases (like I do in my Kittie Sweets coloring books!). I use visual storytelling to ensure the final piece doesn’t just sit there, but actively interacts with the audience.
But great design isn’t just about making things look good—it also has to work.
When expanding my sketches into final marketing assets and designs, I do extensively research on the target market, as well as current trends in color and style, and even language usage. I analyzing what is currently performing well in the market.
In the final stages of creation, I also evaluate design to ensure it adheres to brand guidelines and best practices for legibility and accessibility.
My ultimate goal is simple: To create art, design, and marketing assets that are fun, educational, entertaining, and get the job done!
04 Sharing
Sharing is Caring:
I believe that a truly holistic arts education must be transparent and interdisciplinary. My teaching philosophy is centered on bringing students into real-world collaborations, where they can apply foundational techniques to functional, market-ready projects.
By sharing the “behind-the-scenes” of my own design process—from technical sketches to marketing strategy—I empower students to see their own work through a professional lens.
This section highlights a shared legacy of creativity, featuring innovative projects where student exploration meets practical application.
★★★★★
“Erin’s portfolio is a stunning representation of her artistic journey. Her ability to blend traditional techniques with modern design is truly inspiring. Each piece reflects her dedication and passion for art, making her work not only visually appealing but also deeply meaningful. I have learned so much from her approach to creativity and design, and I highly recommend her to anyone looking to explore the world of art and design.”
~ Christine O’leary Rockey